Brand, Website, SEO & Paid Social for Berry Construction
Berry Construction is a UK based construction company delivering residential and commercial building projects. The brief was to create a strong, professional brand and digital presence that would support growth, improve visibility locally and generate consistent awareness with the right audience.
We worked with Berry Construction across brand development, website design, SEO and paid social advertising, delivering an integrated digital platform designed to support both short term exposure and long term growth.
The challenge
Berry Construction required a cohesive brand and digital presence that reflected the quality of their work and professionalism of the business. At the start of the project, branding was limited, the website did not exist in its current form and online visibility was low within their local market.
The challenge was to establish credibility quickly, create a strong foundation for organic growth and use paid social to raise awareness locally while SEO performance developed.
The approach
Brand development and logo design
We created a new logo and brand identity for Berry Construction, designed to feel strong, professional and trustworthy. Colour palettes, typography and visual styling were defined to ensure consistency across digital channels and future marketing materials.
Website design and build
We designed and developed a modern, responsive website that clearly communicates Berry Construction’s services, experience and project work. The site structure was built to support SEO from the outset, with clear service pages, intuitive navigation and strong calls to action to encourage enquiries.
SEO strategy and delivery
Alongside the website build, we implemented an SEO strategy focused on high-intent construction-related searches within Berry Construction’s service areas. This included technical optimisation, on page SEO and content refinement to support long term organic visibility.
Paid social advertising
To support immediate brand exposure, we delivered a Meta Ads campaign across Facebook and Instagram. The campaign ran over a three-month period and was locally targeted to reach potential customers within Berry Construction’s core operating areas, focusing on brand awareness and recognition.
The results
The integrated approach delivered strong performance across channels. The Meta Ads campaign reached over 50,000 new potential customers locally within three months, significantly increasing brand visibility across Facebook and Instagram.
SEO performance also improved rapidly, with the website now holding over 50 keywords ranking on page one of Google, supporting sustained organic visibility and inbound enquiries.
Together, these channels have helped establish Berry Construction as a visible and credible local construction brand, supporting both awareness and ongoing lead generation.
The outcome
Berry Construction now benefits from a consistent brand identity, a high quality website and strong visibility across both paid and organic channels. The digital platform provides a solid foundation for continued growth, with SEO driving long term value and paid social supporting ongoing brand awareness within the local market.
