Brand & Website Design Case Study, Wharfedale Holiday Cottages
Wharfedale Holiday Cottages is a premium holiday accommodation business based in the Yorkshire Dales. The business launched as a new venture, with no existing brand or digital presence, and required a strong visual identity and website to position the cottages at the higher end of the holiday rental market.
We worked with Wharfedale Holiday Cottages to create the brand from the ground up, including logo design and a visually led website built around high quality photography.
The challenge
As a new business, Wharfedale Holiday Cottages needed to establish credibility quickly in a competitive holiday rental market. The brief was to create a brand that felt refined, trustworthy and aligned with the quality of the accommodation, while also building a website that would inspire visitors and convert interest into enquiries.
The website needed to showcase the cottages, location and experience clearly, using imagery as the primary marketing tool, while remaining simple to navigate and enquiry focused.
The approach
Brand development and logo design
We developed the Wharfedale Holiday Cottages brand from scratch, including the design of a bespoke logo. The logo was created to reflect the rural setting and premium nature of the cottages, combining a traditional feel with a clean, contemporary finish. Colour palettes, typography and styling were carefully chosen to convey quality, calm and consistency across all brand touchpoints.
Website design and photography-led layout
The website was designed to be visually striking, with high quality photography placed at the centre of the user experience. Page layouts were built to allow imagery to breathe, showcasing the cottages, interiors and surrounding landscape, while supporting content provided clarity around accommodation details, availability and location.
Key features of the website include:
-
A visually led, premium design
-
Strong use of full width imagery and galleries
-
Clear accommodation and location information
-
Simple enquiry focused user journeys
-
Fully responsive design across all devices
Enquiry focused structure
While the site prioritises visual impact, it was also designed with conversion in mind. Clear calls to action, enquiry forms and contact points were positioned throughout the site to encourage potential guests to get in touch at key moments in the browsing journey.
The results
The website now acts as the primary marketing platform for Wharfedale Holiday Cottages, effectively communicating the quality of the accommodation and the experience on offer. The combination of strong branding, professional photography and a clear site structure has resulted in a steady flow of relevant enquiries, supporting bookings and ongoing business growth.
The outcome
Wharfedale Holiday Cottages launched with a strong, cohesive brand and a visually compelling website that positions the business confidently within the premium holiday rental market. The site continues to function as an effective enquiry generation tool, supporting the long term success of the business.
