Paid Social Advertising Case Study, Beadnall Copley
Beadnall Copley is an established estate agency with a strong local presence. The objective of this campaign was to increase brand awareness within key local markets while promoting property listings through targeted paid social advertising.
We delivered a structured Meta Ads campaign across Facebook and Instagram, designed to raise brand visibility and keep Beadnall Copley front of mind with potential buyers and sellers.
The challenge
The property market is highly competitive, particularly at a local level where multiple agents are competing for attention across the same audiences. Beadnall Copley wanted to strengthen brand recognition within their core locations while ensuring their properties were consistently visible to relevant local audiences.
The campaign needed to balance brand awareness with property promotion, using paid social to reach the right people without relying solely on short-term lead generation.
The approach
Paid social strategy and targeting
We planned and delivered a Meta Ads campaign running over a six month period, combining brand awareness and property focused creatives. Campaigns were tightly geo targeted to Beadnall Copley’s key local areas, ensuring budget was focused on audiences most likely to engage with the brand and listings.
Creative and messaging
Ad creative was designed to reflect Beadnall Copley’s brand and local expertise, using high quality property imagery and clear messaging. Brand-led ads focused on visibility and recognition, while property ads highlighted available listings and market presence.
Ongoing optimisation
Campaign performance was monitored throughout the six months, with ongoing optimisation to targeting, creative and delivery to maximise reach and maintain consistent visibility across the campaign period.
The results
The paid social campaign delivered strong brand exposure within Beadnall Copley’s local market. Over the six month period, the campaign reached more than 260,000 people, significantly increasing brand visibility across Facebook and Instagram.
This sustained exposure helped reinforce Beadnall Copley’s presence within their target locations, supporting both brand awareness and ongoing property marketing activity.
The outcome
The campaign successfully positioned Beadnall Copley as a visible and recognisable local estate agent, with paid social playing a key role in reaching and engaging local audiences at scale. The results demonstrate the effectiveness of targeted Meta Ads for brand awareness and property promotion within a competitive local market.
