Horsley Townsend is an award-winning architectural practice specialising in equestrian architecture, private residential design and bespoke swimming pool projects across the UK. The practice required a website that reflected the quality and specialism of their work, supported by a focused SEO strategy to increase visibility for niche, high-value search terms.
We worked with Horsley Townsend to design and build a new website and deliver ongoing SEO, positioning the practice as a leading authority in equestrian and specialist architectural design.
The challenge
Horsley Townsend operates within a highly specialised architectural niche. While this creates a strong commercial opportunity, it also requires precise keyword targeting and clear messaging to reach the right audience. The existing website did not fully showcase the breadth of their expertise or support organic visibility across key service areas such as equestrian architecture, swimming pool design and regional architectural searches.
The challenge was to create a technically strong, visually refined website that would support long-term SEO growth, while ensuring the practice ranked prominently for specialist, intent-driven searches rather than generic architectural terms.
The approach
Website design and technical foundations
We designed and built a modern website that clearly communicates Horsley Townsend’s specialisms, project experience and design approach. The site structure was planned around core services and locations, ensuring strong technical SEO foundations including clean architecture, fast load times, mobile optimisation and a framework built to scale as content grows.
SEO strategy and keyword targeting
Alongside the website build, we implemented a targeted SEO strategy focused on niche architectural searches with strong commercial intent. This included equestrian architecture, swimming pool architecture and regional architect searches across Yorkshire, the South East and wider UK locations. On-page optimisation, content refinement and technical SEO improvements were delivered alongside ongoing performance monitoring.
The results
The SEO campaign has delivered strong and sustained visibility across Horsley Townsend’s core specialist services. The website now ranks prominently for equestrian architecture and swimming pool design keywords, including multiple position one rankings for niche and regional searches.
Alongside improved keyword performance, the site has achieved a 500 percent increase in search impressions, significantly expanding visibility to relevant audiences actively searching for specialist architectural services. This growth is supported by consistent page one rankings across a carefully selected set of high-intent keywords, contributing to steady enquiry generation and long term organic performance.
The outcome
Horsley Townsend now benefits from a high-quality website and strong organic search presence that accurately reflects the practice’s expertise and reputation. The site functions as both a portfolio showcase and a lead generation platform, supporting long-term growth across specialist architectural services.
