Over a 24 month partnership, we worked with Orka Interiör, an interior design studio based in the North of England, to significantly increase their organic search visibility across both commercial and domestic markets. Operating within the interior design sector, the primary objective was to dominate search results for restaurant, bar and hospitality interior design services, while continuing to attract residential clients.
The results
After two years of consistent SEO activity, Orka Interiör now ranks prominently across a wide range of highly competitive commercial interior design searches.
Key performance results include 50+ keywords ranking in the top 3 positions, 120+ keywords ranking in the top 10, and 140+ keywords ranking in the top 20. Overall organic search visibility has grown from close to zero to 36.48 percent.
The website holds position one rankings for high value terms including restaurant designers Yorkshire, restaurant interior designer, commercial restaurant interior design and bar interior design Manchester. Many tracked keywords have improved by several dozen positions, with some increasing by over 90 places during the campaign period, as shown in the Semrush keyword ranking report
How we achieved this
The challenge
At the start of the project, Orka Interiör’s website did not fully support their commercial growth ambitions. While the quality of their work was strong, search visibility for competitive commercial interior design terms was limited, particularly across key locations in Yorkshire and the wider North of England.
The brief was to build strong visibility for commercial interior design services for restaurants, bars and pubs, without losing traction for domestic interior design searches.
Website design and technical foundations
The first phase focused on designing and developing a visually striking website that reflected Orka Interiör’s brand and portfolio. Alongside the design work, we implemented strong technical SEO foundations, including improved site architecture, mobile usability, page speed and clean URL structures. This ensured the website was built to support long term organic growth.
SEO strategy and ongoing optimisation
With the technical base in place, we implemented a long term SEO strategy centred on commercial intent. This included service led landing pages for restaurant, bar and hospitality interior design, regional targeting across Yorkshire, Manchester and surrounding towns, and supporting content to maintain domestic visibility.
Performance was monitored continuously, with ongoing optimisation based on keyword movement, search intent and competitive landscape.
The outcome
Orka Interiör is now one of the most visible interior design agencies in the North of England for restaurant, bar and hospitality design. The website operates as both a high performing SEO asset and a commercial lead generation platform, supporting sustained growth across both commercial and residential sectors.
