What Is a Fully Managed SEO Service?
A strong online presence is essential for business success, especially in property, construction, and the wider built environment. A fully managed SEO service takes care of everything needed to improve your search visibility and attract the right kind of traffic, so you don’t have to.
At Built Environment Marketing, we offer end-to-end SEO services tailored specifically to the built environment sector. From in-depth audits to ongoing strategy tweaks, we help our clients get found online—and stay ahead of the competition.
Here’s what’s included:
-
SEO Audits – We review your site’s current performance and spot what’s holding you back.
-
Keyword Research – We find the most relevant and achievable keywords for your audience.
-
Content Strategy – We plan and create content that supports your goals and builds authority.
-
Technical SEO – We fix the behind-the-scenes issues affecting your site’s speed, structure, and searchability.
-
Link Building – We secure quality backlinks to build trust with search engines.
-
Performance Monitoring – We track progress and adjust strategies based on data.
We manage the SEO, so you can focus on your business.
Our Approach to SEO
We don’t just “do SEO”—we integrate with your business. Our process is built around your goals and shaped by our understanding of the built environment sector.
We begin with a discovery phase, where we get to know your business inside out. Whether you’re targeting high-value project leads or raising your profile, we align our strategy to your specific objectives.
Next, we conduct a detailed technical audit, identifying quick wins and long-term fixes to improve your site’s structure and health.
Keyword research comes next—no guesswork, no fluff. We target search terms your audience actually uses, focusing on search intent over volume.
Then comes content and on-page optimisation. Every piece is written for real people, with SEO best practices baked in. We also optimise meta tags, headings, and internal links to help both users and search engines navigate your site easily.
We’re transparent throughout. You’ll receive regular updates on performance, and we’ll adapt strategies as your business or the market changes.
Why SEO for the Built Environment Needs a Different Approach
The built environment isn’t like other sectors. Your clients—developers, architects, contractors, councils—aren’t browsing for buzzwords. They want clarity, detail, and proof that you know your stuff.
That’s why we don’t use generic templates. We tailor strategies to match your expertise, audience, and business goals.
We get to know your projects, stakeholders, and the procurement routes you deal with. From there, we craft campaigns that speak directly to your ideal clients. For instance, ranking for “sustainable housing marketing” isn’t just about keywords—it’s about writing content that resonates with housing associations and councils, grounded in your real-world experience.
We also keep our finger on the pulse of sector trends—like net-zero, smart infrastructure, or digital twins—and align your SEO to stay current and competitive.
And we optimise your site’s structure to guide visitors naturally between pages, encouraging them to explore your work and expertise.
Bottom line: our approach is bespoke. Built around your audience. Backed by data. Designed for results.
Content and On-Page SEO That Works
Good SEO content doesn’t just help you rank—it tells your story in a way that connects with the right people.
Our content process starts with understanding your services, audience, and tone of voice. Then we write clear, helpful copy that speaks directly to your prospects, whether they’re in early research mode or ready to make a decision.
We optimise every element of a page—headings, meta descriptions, image tags, and internal links—without compromising readability. The result? A smooth experience for visitors and better rankings in search engines.
We also work closely with your team to shape content that’s informed by your subject matter experts. That way, it reflects real expertise and increases your chances of ranking for technical and long-tail searches.
And we always tie content to the buyer journey. From top-of-funnel blogs to bottom-of-funnel service pages, every piece serves a purpose.
Technical SEO & Ongoing Performance
A well-optimised website does more than just rank well—it works better for your visitors too.
We start with a full technical audit, identifying and fixing issues that might slow your site down or prevent search engines from indexing it properly. That includes things like broken links, crawl errors, site speed, and mobile performance.
We pay particular attention to load times, especially important for sites using large images or interactive elements. We optimise your assets and code to keep things fast and user-friendly.
Security is also a key part of SEO. We ensure your site runs securely over HTTPS, implement redirects correctly, and keep an eye out for vulnerabilities that could hurt performance or trust.
Once your site is in good shape, we continue to monitor performance. We track rankings, traffic, bounce rates, and more, adjusting our approach as needed.
And we keep it simple: clear reports, no jargon, and honest insights about what’s working and what’s next.
Want to see how this all comes together in practice? View our client results.
